Search Engine Optimisation (SEO)
In the modern age creating and maintaining a strong online presence is crucial to succeed. The internet has become the high streets, leaflets, and newspapers of the past. One of the most effective ways of establishing a dominant digital presence is through Seach Engine Optimisation (SEO).
What is SEO?

93% of online experiences begin with a search engine
Why is SEO Important?
SEO is important for a number of reasons:
Increasing Visibility and Improving Search Rankings
A joke for you: “The best place to hide a dead body is on the second page of google”. A little morbid but it does have a point, websites that do not rank well are not seen.
75% of users never scroll past the first page of search results

Driving Traffic to Your Site
When your visibility and rankings are improved SEO can drive more traffic to your website. The greater the number of site visitors, the greater the chances of you converting them into customers. Did you know that organic search accounts for 53% of all website traffic? (Source: BrightEdge)
Demonstrating Trustworthiness

70% of consumers trust recommendations from other customers more than they trust advertising
Creating A Better Customer Experience
The Two Foundations Of SEO
Onsite SEO
Page Speed
A 1 second delay in a page can result in a 7% reduction in conversions

Keywords
Content
Meta Descriptions and SEO Titles
Image Alt Attributes
Schema and Local SEO
As with Image Alt Attributes, we are in a lesser-known area of SEO with schemas. Web schemas (AKA schema markup or structured data) add additional standardised context and meaning to your site which is understood by search engines. Common types include articles, reviews, events, products, and people.

Off-Site SEO
Backlinks and Domain Authority
Social Media
The Impact Of AI on Search and SEO
The rise of artificial intelligence is having a huge impact on SEO. One of the most noticeable effects is the increasing importance of voice search. With many people now using AI assistants such as Siri, Gemini, and Alexa more and more people are using voice search to find what they are looking for online. Ai assistants tend to aggregate search results to provide an ‘answer’ and then list only the top three sites it considers the most relevant online.

50% of all searches will be voice searches in 2025
Conclusions About SEO

How Can I Improve My SEO Right Now?
- Regularly check your site speed and employ best practices to improve it as much as possible.
- Conduct regular keyword research to identify target keywords, phrases, and questions.
- Create high-quality and relevant content that your customers will find useful, optimising it for your chosen keywords.
- Optimise the website for search engines, including appropriate use of meta descriptions, SEO titles, alt tags, and internal links.
- Regularly build high-quality backlinks from websites that have a high level of domain authority.
- Create a social media strategy to drive traffic to your website and create a greater online presence
- Optimise your site for voice search using conversational natural and problem-solving content.