Total Health West Berkshire
Private Health Clinic Website Design
Description
Private Healthcare Clinic Website Design
Address
Number Of Pages/ Posts
50+
Status
Under Development
Client Overview
Their existing website was outdated, hard to navigate, and underperforming in search engines. They needed a modern, professional design that would appeal to patients, be easy to manage internally, and perform well for SEO.
About This Private Health Clinic Website Design Project
Our goal was to create a streamlined, intuitive site structure, backed by a custom colour scheme and styling that reflected the clinic’s professional and welcoming brand. We focused heavily on content strategy to improve SEO, user experience, and patient conversion rates.
Project Goals for the Total Health Website
- Improve search engine rankings for local and service-specific terms
- Create a clean, easy-to-navigate site structure
- Enhance mobile usability for patients booking on the go
- Build SEO-focused service pages for key treatments (e.g. chiropractic care, blood testing, wellbeing services)
- Provide a platform the client could self-edit confidently
Our Apporach to Private Health Clinic Website Design
Server migration was carried out to improve site speed and security, while advanced image optimisation ensured faster load times without compromising quality. We provided self-edit guidance so the clinic’s team could keep their site updated without relying on developers for every change.
Key Features Delivered
- Custom colour scheme and styling
- SEO-focused content structure
- Competition & keyword research
- Server migration for speed/security
- Speed optimisation for all devices
- Image editing and optimisation
- Managed hosting
- Usability adjustments to improve bookings
- Self-edit training and support
Challenges & Solutions With Private Health Clinic Website Design
To solve this, we created dedicated, optimised service pages with clear headings, concise descriptions, and strong calls-to-action. By simplifying navigation and applying a mobile-first design approach, we made it easier for patients to find information and book appointments.
Results of the Website Redesign
Since launch, the site has seen improved load speeds, better search rankings for core services, and an increase in online enquiries.
The client continues to work with us on a monthly basis to add new content, further strengthen SEO, and grow patient reach.
Tom is a brilliant web designer.
My site looks better, is easier to use, and much faster since he took it over. The SEO improvements have helped our ranking.
Tom is very easy to work with, and I would definitely recommend him.
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