fore adventure dorset outdoor co

Fore Adventure

Outdoor Adventure Company Website Design

Description

Outdoor Adventure Company Website Design
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Number Of Pages/ Posts

181

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Status

Completed

Client Overview

Fore Adventure is a family-run outdoor adventure company based in Studland, Dorset. They offer kayaking, paddleboarding, snorkelling, bushcraft, foraging, and coastal experiences. Their outdoor adventure company website design needed to reflect their adventurous brand while making it easy for visitors to book activities.

About This Outdoor Adventure Company Website Design Project

A large website was rebuilt from the ground up with an improved site structure, usability, design, SEO, and speed.

Working with Jade & Dan, we created a unique event management system, custom conditional contact, and information forms.

As an outdoor adventure website, the content is image and video-heavy, so it requires the highest levels of optimisation.

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Project Goals for the Fore Adventure Website

  • Improve site structure and navigation for a large-scale website
  • Integrate booking and event management systems
  • Optimise for speed despite heavy image and video content
  • Strengthen SEO and mobile performance

Our Apporach to Outdoor Adventure Company Website Design

We worked closely with Jade & Dan to create a unique stlying to the entire website. We also crafted an event management system, custom conditional contact forms, and a booking integration tailored to their needs.

We applied advanced image and video optimisation to ensure fast load times, even for media-rich pages.

fore adventure kayaking studland bay
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Key Features Delivered

Challenges & Solutions in Outdoor Adventure Company Website Design

Fore Adventure’s team are experts in outdoor activities but had limited experience with the technical side of web design and SEO. They needed clear, jargon-free guidance to understand the options available and how each decision would impact the site’s performance.

A key part of this outdoor adventure company website design project involved translating complex technical concepts into plain English, helping them make informed design and functionality choices. This ensured the finished site not only captured their adventurous brand but also maintained strong SEO, speed, and usability standards.

By working closely together and reviewing each stage in detail, we created a website that balanced their creative vision with the practical needs of a high-performing, search-optimised platform.

Results of the Website Redesign

Following the rebuild, the site achieved faster load times, improved mobile usability, and increased organic search visibility. Bookings through the website also saw a noticeable uplift.

Tom completely transformed our website. He spotted issues we didn’t even realise were there, rebuilt pages from the ground up, and made the whole thing look and work so much better. He really is the saviour of Fore!

Jade Scott

Director, Fore Adventure

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