Dorset Van Man
Local Handyman Website Design
Description
Local Handyman Website Design
Address
Number Of Pages/ Posts
20
Status
Completed
Client Overview
They needed a local handyman website design that would generate strong visibility in Swanage and surrounding areas, clearly communicate their diverse services, and be easy for potential customers to navigate.
About This Local Handyman Website Design Project
We created an easy-to-use, but highly effective website that showcases Dorset Van Man’s local services and is optimised specifically for local search visibility.
This local handyman website design integrates garden clearance and handyman services into a niche often dominated by removal companies, ensuring the business stands out in search results. Through detailed keyword and competitor research, we identified the best way to present services for maximum search engine visibility and customer clarity.
We also provided expert guidance on setting up and managing social media accounts, along with blog posting strategies for future content marketing.
Project Goals for Dorset Van Man's Website
- Build a Swanage handyman website design optimised for local search
- Present garden clearance and handyman services alongside traditional van man services
- Ensure a simple, user-friendly structure for all audiences
- Improve search engine visibility through keyword targeting
- Provide tools for ongoing marketing and content updates
Our Apporach to Local Handyman Website Design
We began with keyword and competitor research to identify search opportunities in the Swanage area. This informed both the content layout and the services page structure.
The design features a clean, accessible layout with a custom colour scheme that complements the Dorset Van Man brand. We implemented on-page SEO throughout, ensuring the site initially ranks for key terms like “local handyman”, “garden clearance Swanage”, and “van man services”.
By including blog functionality, we’ve built a platform that can grow its presence over time through regular updates, should the client wish.
Key Features Delivered
- Custom colour scheme and styling
- SEO-focused content creation
- Speed optimisation
- Email hosting and setup
- Managed hosting
- Blog post creation and guidance
- Image editing for a professional finish
Challenges & Solutions With Local Handyman Website Design
The main challenge was presenting a blend of services – from removals to handyman work – without confusing potential customers or diluting the brand.
We solved this by clearly separating the service categories within the design and creating optimised service pages with descriptions for each. This ensures Dorset Van Man appears in searches for both removals and handyman-related queries, making the most of the business’s diverse offering.
Results of the Website Design
The site provided Dorset Van Man a strong local online presence, attracting more targeted enquiries for both handyman and garden clearance services in Swanage. This local handyman website design has helped position the business in a competitive niche and provides a platform for ongoing growth.
I’m not the most tech-savvy person, so building a website was a bit daunting at first. Tom made the whole process easy, explaining each step and guiding me through decisions on style, colours, and how to use my logo. He was patient and full of ideas, and I’m really pleased with how the site looks and works. Customers say it’s clear and easy to use, and I’ve had more enquiries since it went live.
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Ready to Grow Your Business Online?
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