dorset van man handy man logo

Dorset Van Man

Local Handyman Website Design

Description

Local Handyman Website Design

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Number Of Pages/ Posts

20

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Status

Completed

Client Overview

Dorset Van Man is a Swanage-based local trade business offering handyman services, garden clearance, and small removals. Unlike most “van man” businesses that focus solely on removals, Dorset Van Man has positioned itself to also capture customers looking for reliable home maintenance and outdoor jobs.

They needed a local handyman website design that would generate strong visibility in Swanage and surrounding areas, clearly communicate their diverse services, and be easy for potential customers to navigate.

About This Local Handyman Website Design Project

We created a simple-to-use yet highly effective website that showcases Dorset Van Man’s services and is optimised for local search visibility.

This local handyman website design integrates garden clearance and handyman services into a niche often dominated by moving companies, ensuring the business stands out in search results. Through detailed keyword and competition research, we identified the best way to present services for maximum search engine visibility and customer clarity.

We also provided guidance on setting up and managing social media accounts, along with blog posting strategies for ongoing content marketing.

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Project Goals for Dorset Van Man's Website

  • Build a Swanage handyman website design optimised for local search
  • Present garden clearance and handyman services alongside traditional van man services
  • Ensure a simple, user-friendly structure for all audiences
  • Improve search engine visibility through keyword targeting
  • Provide tools for ongoing marketing and content updates

Our Apporach to Local Handyman Website Design

We began with keyword and competitor research to identify search opportunities in the Swanage area. This informed both the content layout and service page structure.

The design uses a clean, accessible layout with a custom colour scheme that ties into the Dorset Van Man brand. We implemented on-page SEO throughout, ensuring the site ranks for key terms like “local handyman”, “garden clearance Swanage”, and “van man services”.

By including blog functionality and training the client in its use, we’ve built a platform that can grow its presence over time through regular updates.

Challenges & Solutions With Local Handyman Website Design

The main challenge was presenting a blend of services – from removals to handyman work – without confusing potential customers or diluting the brand.

We solved this by clearly separating service categories within the design and creating optimised service descriptions for each. This ensures Dorset Van Man appears in searches for both removals and handyman-related queries, making the most of the business’s diverse offering.

Results of the Website Design

The site now gives Dorset Van Man a strong local online presence, attracting more targeted enquiries for both handyman and garden clearance services in Swanage. This local handyman website design has helped position the business in a competitive niche and provides a platform for ongoing growth.

I’m not the most tech-savvy person, so building a website was a bit daunting at first. Tom made the whole process easy, explaining each step and guiding me through decisions on style, colours, and how to use my logo. He was patient and full of ideas, and I’m really pleased with how the site looks and works. Customers say it’s clear and easy to use, and I’ve had more enquiries since it went live.

Steve

Owner, Dorset Van Man

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Ready to Grow Your Business Online?

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