Crab Apple Catering
Catering Company Website Design
Description
Dorset Catering Company Website Design
Address
Number Of Pages/ Posts
23
Status
Completed
Client Overview
Crab Apple Catering is a Dorset-based catering company offering high-quality private dining, wedding catering, and bespoke menu services. They also operate a custom school meal ordering system for local schools.
Their existing website needed to better reflect their friendly yet professional brand in a new catering company website design. The design needed to improve user experience for their different client types, and provide a faster, more reliable platform for their ordering system.
About This Catering Company Website Design Project
We worked closely with the Crab Apple team to create a warm, approachable, and professional catering company website design that ties directly into their business philosophy.
Using our wedding industry expertise, we profiled their ideal clients and designed usability around their optimal customer journey – guiding visitors through clear funnels to enquiries or orders.
The catering company website design project also included migrating their main website and school meal ordering platform to faster, more secure hosting, significantly improving site speed and reliability.
Project Goals for the Crab Apple Catering Website
- Create a visually appealing, brand-aligned catering company website
- Improve usability for private clients, wedding couples, and school meal users
- Streamline funnels for enquiries, quotes, and orders
- Increase site speed and hosting reliability
- Integrate secure online payments for school meal orders
Our Apporach to Catering Company Website Design
We optimised the site for relevant catering service keywords, implemented a secure hosting environment, and ensured the school meal ordering system was fast and easy to use for parents.
Key Features Delivered
- Integrated branding and styling
- SEO-focused content creation
- Speed optimisation and secure hosting migration
- Managed hosting and email setup
- Professional photography and image editing
- Guided conditional instant quote form
- Custom school meal ordering software
- Credit card payment integration
- Blog post creation and guidance
Challenges & Solutions With Catering Company Website Design
The biggest challenge was creating a catering company website design that catered to two very different audiences: private catering clients and parents ordering school meals. We achieved this by creating clear, separate user journeys for each audience while keeping the overall branding consistent.
Results of the Website Redesign
The new site presents Crab Apple Catering as a professional, approachable brand, supports faster ordering for schools, and has improved search visibility for catering services in Dorset.
Faster hosting and speed optimisation have enhanced user experience for all visitors.
The new website is amazing, everything about it is epic, thank you for your hard work
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